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From our paws to your pad.
Hi! We’re the Wildcat founders: two rescue kitties, Stella & Marmite, plus our human intern Erin.

Wildcat is the new cat lifestyle brand that makes products cats would design for themselves: furniture, accessories and other products for living with (and for) cats. Our signature aesthetic combines bold forms with modern color to deliver ultra-functional and long-lasting pieces you won’t find anywhere else. Combining an obsession with cats, color and interior design, our team lays (zooms) awake at night and jumps (pounces) through design hoops – all with the goal of making things that look like beautiful objects on their own, but are actually 100% designed to fulfill a cat’s core needs for the home territory. Wildcat aims to make living with our cat friends as easy, beautiful and happy as possible, while celebrating and demystifying these wild and wonderful creatures along the way.

A note from Erin, our co-founder...
I've always talked about starting my dream cat brand someday.

As a lifelong cat devotee who also loves color and design, I was so frustrated with the products I had to have in my home for my cats. Living in a tiny apartment, I had litter boxes and shredded scratchers in plain view, and cycled through endless beige carpeted items. Plain at best, ugly at worst, and often lasting only a few weeks or months before needing to be tossed. And the few cat things that actually looked cute were typically the ones my cats totally ignored.

I started creatively constructing things for my cats using regular non-cat items I’d thrift or paint myself. My half-baked attempts were often better than the alternatives, and I hated creating waste by buying things that my cats either wouldn’t use, or would fall apart quickly and get trashed.

But what really made me start Wildcat was after I was forced to deal with some serious cat behavior issues – when my Stella started peeing on my bed on a near-daily basis. It was in the process of working through this (yes, we are now cat pee free, thankfully!) that I learned these kinds of behavioral issues are the #1 reason cats are surrendered to shelters and lose their homes. And how much the setup of their home territory, and the things cats have - or don’t have - in their daily living environment, impacts their health and well being at every life stage.

It was then (2018!) I decided to start seriously working on what I called Wildcat in my spare time. Since then, I've been heads down with my very opinionated co-founders Stella and Marmite designing, prototyping and testing new products we’ll be releasing over the coming months and years. From the Canyon Bed, which I initially created to help with senior Stella’s arthritis and realized anxious Marmite (and all cats) love the body-hugging support. Or the Portal Scratcher, so Stella could have her perch and Marmite could have her hideaway in one compact item - and since they’d rather lay on cardboard than any carpeted item anyway.

It’s taken a long time to bring this to life, which I hope shows the level of thought and care that has gone into creating these products, and as a small business, it’s been full of stops and starts. But it’s been so worth it, because cats seem to truly love using our products, and that’s who I really care about. (No offense to the humans reading this. :)

My goal is for your Wildcat bed or scratcher to be your cat’s favorite thing in your house. (My other goal is to make things that look so beautiful, it makes non-cat people want to go adopt a cat! Ha.) And most importantly, my goal is to make better things that fulfill cat behavior and needs and make them happy - because more happy cats means more cats stay in more homes.

If you've read this far, thank you so much for being here, and for your support of our small business. And if you have thoughts about things you'd love to see in your home for cats, or just want to talk about cats in general, I'd love to hear from you!

Big hugs and headbutts,
Erin, Stella and Marmite